Lately, ?Instagram has been on a massive rise.
Instagram hit 300 million accounts back in December 2014 and spark questions as to whether it had already become one of the Big 4 social media platforms (for instance, Twitter had 284 million monthly active users). Then, nine months later, Instagram announced it had hit 400 million monthly actives, reinforcing the platform’s growing popularity.
In between then and now, Instagram has ramped up it’s advertising options and announced a major change to the way its news feed works, changes which many have speculated will alter the user experience slow the app’s momentum.
Here’s an official Instagram statement regarding the newest:
“Today, we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States.
That’s a major jump – and just as the last 100 million new active users came within nine months, it’s only taken Instagram another nine to hit this new benchmark, showing that enthusiasm for the app isn’t slowing down.
However, what really stands out here is that Instagram now has 300 million daily active users who are sharing more than 95 million photos and videos on the platform every 24 hours. Earlier this month, Snapchat touted that it was now reaching 150 million daily actives, underlining that app’s own huge expansion. Here is the estimated daily active users among big social media accounts:
- Facebook – 1.09b
- Instagram – 200m
- Snapchat – 150m
- Twitter – 136m
- LinkedIn – 53m
- Pinterest – 50m
As you can see, Instagram’s actual DAU puts it well ahead of Snapchat – double their daily active count, to be exact. If you’ve not considered how Instagram could be used as part of your marketing and outreach efforts, it may be time to re-assess – the app is huge and only growing, and it’s still gaining momentum over time.