Instagram Users Demographic (Infographic)

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Did you know that every 20% of Internet users between 16 to 24 have an Instagram account?

A recent study revealed that the Instagram audience is a highly attractive one for advertisers. Most of its users are drawn from the youngest age brackets (with 41% in the key 16-24 demographic). However, compared to the global average, they are also significantly more likely to be in the top income.

The study also found that:

  • 1 in 4 active users visit Instagram on a daily basis.
  • 30% have discovered a brand/product via a branded social network post.
  • 25% say they spend 2 to 4 hours online on their mobile each day.
  • 6 in 10 say having the latest technological products is very important to them.

Take a look at this infographic for more interesting findings.

instagram-demographic-infographic
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