Into The Storm: A “Tempestuous” Augmented Reality Movie Ad

|

The use of AR (Augmented Reality) technology in advertising becomes increasingly popular these days.

On March, we posted a creative ‘Unbelievable Augmented Reality Bus Shelter Ad’ from Pepsi, where a billboard (disguised as a bus shelter) unleashes some amazing augmented reality visuals that seemingly came to life.

The following ‘Into The Storm’ Augmented Reality Ad is made by the same agency, and streams a live feed of the road through to passers by on the other side. The video imagery itself looks fine and normal, that is, until the AR technology part kicks in and starts to shoot lightning bolts, create tornadoes and release other surreal weather effects that look like they are happening right up the audiences’ noses. A creative and impressive campaign indeed for an upcoming movie!