Introducing LinkedIn’s “Publishing Platform”

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LinkedIn has acquired a lot of buzz among social media marketers with their ‘Influencer Program’, where prominent business figures can post public broadcasts and blog posts on their profile. This was a good thing from to vary their content base and capture unique opinion from business leaders all around the world. Recently, LinkedIn have announced their latest functionality called ‘Publishing Platform’. It will be coming to all users around the world. From now, the feature is only available to an additional 25,000 users. These users will be able to post blog articles to their LinkedIn profile, which can be shared across the site and other social networks.

The Publishing Platform has several additional features for users, where they can manage comments, track stats on each post, and see the distribution of each post. This feature will be very interesting for marketers, where they can see how users around the world take advantage of it. LinkedIn also put together the following infographic explaining their Influencer Program and Publisher Platform:

linkedin unlocking the expert infographic
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