Kit Kat New Promotional Strategy: Free No-Wifi Zone

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On January, we posted a unique Twitter advertising by Snickers. On that promotion, Snickers assigned five celebrities to tweet four tweets that simply don’t match with their personality. For instance, Rio Ferdinand tweeted about knitting. Funny, isn’t it? On the fifth tweet, a photo of them having a Snicker explaining that they are “not themselves” when hungry. This campaign went virally and gained worldwide attention.

Today, we found the “similar” products with different “weird” promotional strategy. It’s Kit Kat’s Free No Wifi Zone. The point of this campaign is by putting a wifi jammer with five meters range on a public place, so people can have “actual” interaction and enjoy their time without worrying about the disruption of their mobile gadgets. Very “anti mainstream” campaign indeed!