Do you remember the Samsung Galaxy S4 staring contest campaign in 2013?
Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take the challenge and stare into the face of another at the opposing campus. Then the contestant who held strong was rewarded with a Kit Kat Chunky candy bar. Take a look at the promotional video below.