Love is in the air on Valentine’s Day and IGA saw this moment as a big opportunity to launch a love-themed campaign. You might have read from our recent post that the supermarket chain asked customers to tweet a message for their loved one using the hashtag #IGAlovesongs, which video artists have now turned into a sweet, super short music video. Here are some of good examples:
http://www.youtube.com/watch?v=wQSUoJCJ2dI
And here is the quirky one:
http://www.youtube.com/watch?v=rafs2KNyZOM
And another this is our favorite:
http://www.youtube.com/watch?v=PIhayIG_oY4
This campaign is a good example on how big the impact of social media as a reliable tool to deliver personal or company messages. Have another idea popped in your mind to utilise social media as a part of your promotional campaign? Contact us today and we will arrange the best social media strategy for your company and brand.