Latest Campaign: IGA’s Easter Bunny

|

iga-easter-bunnies-campaign

The IGA bunny is hopping all over the place, helping customers hunt down their local IGA store and helping to remind them how much they can save this Easter when they shop locally.

Here is the latest campaign from Australia’s local supermarket, IGA. The campaign was developed by Creative Oasis and will come alive in-store.

A competition will also be run inviting customers to submit their favourite Easter recipe using at least one ingredient purchased at IGA.

The submission will give customers the chance to win weekly prizes of an iPad 2 or cooking class for two of their choice.

Tracy Wilson, acting general manager, marketing at Metcash Food and Grocery, said “Easter is a special occasion that brings families together, often over a meal, BBQ or picnic. At IGA we want to help relieve some of the stress and make this Easter as enjoyable and relaxed as possible.”

The campaign will run until April 22, 2014.

http://www.youtube.com/watch?feature=player_embedded&v=YECMvetW7M4