McDonald’s has preceded its competitors by launching the World Cup-themed products and promotions.
The campaign itself revolves around a new range of meals (mostly burgers) themed according to the countries competing in the competition. The ad feature a pair of Brazilian football commentators, where one of them is overly expressive and the other is quite calm, describing the ingredients for each meals; with Australia, Brazil and Spain all represented in different viands. Each burger from this campaign are coming in a “soccer ball bun”.
The Brazil Burger
http://www.youtube.com/watch?v=e6V5Cg-FjQE
The Spain Brekkie Wrap
http://www.youtube.com/watch?v=EuSLbzWOTfo
And here is my personal favorite: The Australian Burger
http://www.youtube.com/watch?v=VkTrIe_1FXI
The campaign was created by DDB Sydney.