Macca’s FIFA World Cup Brasil Campaign

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maccas-world-cup-burger

McDonald’s has preceded its competitors by launching the World Cup-themed products and promotions.

The campaign itself revolves around a new range of meals (mostly burgers) themed according to the countries competing in the competition. The ad feature a pair of Brazilian football commentators, where one of them is overly expressive and the other is quite calm, describing the ingredients for each meals; with Australia, Brazil and Spain all represented in different viands. Each burger from this campaign are coming in a “soccer ball bun”.

The Brazil Burger

http://www.youtube.com/watch?v=e6V5Cg-FjQE

The Spain Brekkie Wrap

http://www.youtube.com/watch?v=EuSLbzWOTfo

And here is my personal favorite: The Australian Burger

http://www.youtube.com/watch?v=VkTrIe_1FXI

The campaign was created by DDB Sydney.