New Campaign: “It’s a Farmers Union Iced Coffee or It’s Nothing”

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Farmers Union Iced Coffee is continuing to build its presence with its latest promotion “It’s a Farmers Union Iced Coffee or it’s nothing” campaign, which plays on customer’s excessive attachment to the product.

The campaign takes at situations in which customers are faced with the dilemma of leaving their iced coffee behind, from the prospect of having to ditch the drink to hide in a store where there are no drinks allowed as a twister approaches to an emotional goodbye at an airport.

1. The Armageddon

2. The Sad Farewell

http://www.youtube.com/watch?feature=player_embedded&v=Cz-X5X4ODB4

Ian Jankelowitz, the Senior Brand Manager of Farmers Union Iced Coffee said that this new campaign is about showing how much South Australian customers love their iced coffee and the lengths they go to for it.