On our previous post, we learned that Google and Expedia have incorporated emoji into their services. Recently, one of the most visual social media platform has included emoji as one of its hashtag option.
Instagram is the first big social network to give emojis the hashtag treatment, and only time will tell you how impactful this strategy may be. According to Instagram’s official, emojis have become part of a universal visual language and are now used regularly to communicate emotions and feelings in ways that anyone can understand regardless of language.
“With emoji hashtags, you can discover even more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions,” Instagram’s blog post states.
The news could cause a major impact for brands, as it will give them additional opportunities to increase their visibility on Instagram. That said, emoji hashtags could also become very tenuous, as they provide a universal way for people across the world to express themselves.
Aside from the emoji update, it is also important to note that Instagram unveiled five new filters last years. Moreover, they will unveil new filters regularly going forward.
