Nutri-Grain ThrowDowns Instagram Campaign

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Are you in a quandary to decide the new Instagram campaign for your brand?

Well, take a look at this campaign. Recently, Kellogg has launched an Instagram challenge addressed to Australian teens and their smartphones. The campaign is named ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with its companion app which challenges its users to participate through 21 interactive challenges. They can compete against their friends with outdoor-themed activity like surf, skate, bike, dance and many more. Users select a challenge, record themselves completing it, then throw it down to their friends on Instagram. A smart campaign indeed. Here is the video: