Online Shopping Carts: Facts and Figures

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More than fifty percent of online shoppers (59% exactly) put an item in their online shopping cart only when they are planning to purchase it. However, 19% use online shopping carts as wish lists/reminders, putting in items they like to keep track of, and another 13% say they collect items in their carts until they get an offer for free shipping or a deal based on spend amount. One in ten (11%) say they abandon their cart more often than they purchase.

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Below, here are some interesting points which was based on data from a survey of 1,000 consumers:

Shopping With a Purpose

  • When shopping online, 41% of respondents say they go to a specific site with a specific product in mind, purchase it, and check out.
  • 36% say they spend the time to purchase the product they want from a site with the lowest price.
  • Only 20% of respondents shop online for fun, visiting a retailer’s site and adding items to their cart then deciding whether to buy or not later.

Targeted Ads

  • 70% of respondents say they are comfortable receiving ads and content specifically targeted to them.
  • Respondents say their online shopping behavior is twice as likely to be influenced by targeted Web ads compared with non-targeted ads — 52% vs 26%.
  • Mobile ads are four times more likely to influence online buying behavior when targeted — 22% vs 5%.
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