Pepsi “Unbelievable” AR Bus Shelter

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Pepsi has done another cool campaign. The promotion takes on New Oxford Street, London, where they have altered a bus shelter to create a seamless augmented reality experience for the people who happen to stop by. From crashing meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi is a a little bit of branded fun (and expensive). Amazing stuff indeed!