More content sources are coming to Pinterest. Yesterday, the social media platform has added Vevo music videos to its service, which you can search for, share, and watch on your own Pinterest pinboards.
This is not the first video integration for Pinterest, as YouTube and Vimeo have preceded Vevo. However, there are some points about this deal that make it more important than the other two.
First, Vevo is a big-name in premium content provider, thus it potentially provides a channel for online audiophiles to consume “specialised” things, like this series of live Nirvana concerts.
Meanwhile, Vevo itself has been growing out its reaching and is now available on Xbox, Apple TV, Roku, Amazon Fire TV, Yahoo, AOL and other portals. Vevo’s representative states that the majority of Vevo’s nearly 7 billion monthly global views come from mobile, tablet and TV apps (62%), while desktop makes up 38% of its views.
The Vevo deal proves how Pinterest is now building some significant growth to become a bigger social media platform. Adding more content that can be consumed on Pinterest will not only increase the amount of time that people spend on the site, but it will also give Pinterest the ability to monetise the content with ads and sponsorships.