Pinterest Alerts Shoppers For Discounts

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Pinterest is helping shoppers save money this holiday season with a new price alert feature.

With this latest feature, Pinterest notifies users when the price of a buyable Pin that they have saved drops. The notification is sent in the app and via email. According to Pinterest there are more than 1 million Pins with reduced prices every day, so this feature is sure to save consumers some money while also increasing conversions for merchants.

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“We just made it easier for you to save some dough on your holiday shopping this season. Starting today, we’ll let you know whenever a buyable Pin you’ve saved drops in price,” said Pinterest in its official blog announcement. “Say you’ve collected a bunch of gift ideas on your Holiday Shopping board. When that cashmere scarf for mom goes on sale, we’ll send you a notification so you can buy it right from the app.”