Polar Beer: Cell Phone Nullifier

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Creativity comes from everywhere. From glowing beer bottles that enliven your party to “singing” beer bottle, now we have a “smartphone nullifier” beer cooler! Introducing the Polar Beer Cell Phone Nullifier, a beer cooler that nullifies all your gadgets’ reception, including Wifi, 3G and more. The area affected by this cool device is 5 feet, so that you can enjoy a good old fashion chat while you drink an ice cold beer. Somehow, this campaign has the same vibe with KitKat Free No Wifi Zone that we have posted last year. Both of them offer a “quality time without your phone” idea. Yet, Polar Beer’s campaign has a stronger “theme” with its “when you are with your friends, you should get rid of your phone and start the real conversation” premise. What do you think?