Digital marketing can be a difficult at times. Marketers tend to make mistake and nothing wrong with that.
However, there are seven digital marketing sins that you never do in any circumstance. These seven mistakes are so fatal they will make your customers question your credibility. Learn from others and avoid yourself from these things:
1.Treating digital aspect only as an add-on
Giving your digital agency the brief about a month before the campaign will be launched is not acceptable. Digital campaign is not just a box that needs to be ticked. You need to carefully think about it. can often be the central consumer awareness and engagement platform.
2. Ignoring the next step
Imagine this: You have spent money on building digital assets (websites and various social media accounts) and have spent money on media to get the best result. So why not take the opportunity to continue the conversation by eliciting some contact data, email addresses and phone numbers? Data can even be collected from within interactive banners.
3. Thinking that the era of live chat is over
If you’re in charge of website strategy, live chat seemed like a good idea at the time, offering consumers a 24-hour written response option, but somebody has to be there. If not, remove it, quickly.
4. Leaving the game haphazardly
If you are going to abandon an online asset, remove it properly and professionally. It would be better if you can create an official take down statement, including warning messaging, just in case there are a few consumers still lurking around.
5. Not doing mobile and tablet optimisation
Mobile web is become customary these days. Most people own smartphone and 84% of them use it for e-commercing. In short, your mobile visibility is as important as the desktop version. Abandoning the mobile and tablet optimisation means you will lose a lot of customers and potential prospects.
6. Measuring everything and doing nothing
Social media measuring is important, but it is not primary. Keep your focus to the next step to gain real perspective and action from digital measurement. Moreover, be prepared to invest in people and time to make measurement actionable.
7. Posting pictures from Google
This is a grey area, but even if you credit the source of a photo when using it, you’re still on shaky legal ground and may find yourself at the mercy of an IP lawyer. To save yourself from worry, it would be better to look for free-copyrighted images, pay for pictures or seek written permission.