“ShiftWear: Customise Your Kicks” Campaign

|

shiftwear-sneakers

How much do you spend each month to keep your sneakers looking nifty?

With every new outfit, every color scheme, every change of venue, you’re back at the sneaker store to touch up your look with those perfect kicks. When you realised it later, you put more money into the pockets of sneaker manufacturers who get to dictate what you wear next.

Everyone wants to have their own style, so imagine if you could have kicks that are connected with your smartphone. Introducing ShiftWear: a pair of sneakers that give users creative control over the designs they can instantly animate and display on their sneakers, using their smartphones. How are these not the coolest shoes ever?

The new ShiftWear shoes are on Indiegogo, and have just raised (as this article is written) more than US$ 400,000 to get off the ground from their initial US$ 25,000 goal. Take a look at the video below.