Snapchat Is Changing Its Brand Name To Snap Inc.

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Snapchat is re-branded as Snap Inc., which is reflective of their broadening product scope that they’re moving into wearables also.

To coincide with the release of its Spectacles, Snapchat Inc. has undergone a major rebranding. From now on, the main body that oversees both Snapchat and Spectacles’ day-to-day activity will be known as Snap Inc.

The company’s Twitter accounts have already been updated to reflect the change.

snap-inc-twitter

Spiegel believes that the new name will not only benefit potential investors, but customers too.