Social Media For Small Business (Infographic)

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In today’s world, social media belongs to everyone, even the medium to small businesses as well.

Social media provides a lot of benefits and opportunities for businesses with its own limitation. From Twitter and Facebook to LinkedIn and Pinterest, small businesses are filled with so much choices, but challenges can also arise from using these online platforms which they may not have anticipated.

Here are some important points:

  • Focus on the “big four”: Twitter, Facebook, Google+ and LinkedIn.
  • Consider the three biggest things about your target marketer: Age, Gender and Interests.
  • Establish your identity and tone of voice depending on company values.
  • Be consistent, push out a mixture of your own content but also related industry links.
  • Build up relationships and listen to your followers.
social-media-marketing-in-small-business-infographic
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