There is no doubt that social media can drive business. However, most small businesses have no idea whatsoever on how to maximise its power for their brands.
One of the big benefit of social media lies on its ability to drive traffic to a website, whether it is a blog, business website offering products, services or a non-profit organisation. Also, since social media is addictive, it can hook users and keep them occupied for hours.
Businesses love social media and the user attention it gets. Some businesses are strategic about getting their user’s attention and they have a plan or strategy, while others take a deep dive, pray and hope for the best. Some businesses only rely on organic or free reach and some are willing to spend for paid social media ads to multiply their reach.
Here is a social media marketing strategy that is visual and easy to understand. Take this social media strategy as a starting point, start customising it with your goals and target audience to create your own killer strategy.
Infographic credit: SocialMediaMarketo