StumbleUpon is not the number one choice of social media channels for startups and new businesses.
Most digital marketers and social media managers’ focus on the big social media networks like Facebook and Twitter. Of course, these two powerhouses boast big number of users which StumbleUpon lacks. However, it has some features worth to notice. It is one of the very few social media channels that send direct traffic to your website or blog. Currently, StumbleUpon is the 4th highest social media traffic driver.
Fortunately, just like any social media site, StumbleUpon has the potential to crash a website with its viral traffic potential. Now who wouldn’t like 5,000 visitors to a single blog post within the first few days it was published – free of cost?
What’s even better is StumbleUpon can keep giving ongoing traffic provided the StumbleUpon user’s (Stumblers) up-vote your content. This is direct opposite to how long a social media update in Twitter or Facebook lasts. However, always remember not everything in the StumbleUpon story is a fairy tale. There are bounce rate and conversion rate concerns you need to watch out for. Here is an infographic on how use StumbleUpon and get the best out of it.
Infographic credit: Your Escape From 9 to 5