Tag: advertising agency

The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers

| By TWMG

Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.
The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring … Continue reading “The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers”

KitKat: The World’s First Massage Billboard

| By TWMG

Free massage, anyone?
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
The following campaign is awesome. It’s called “The World’s … Continue reading “KitKat: The World’s First Massage Billboard”

Australian Ad Market Will Be Worth $16.4 Billion In 2019

| By TWMG

With the fast growth of advertising in Australia, outdated advertising strategy and uncoordinated mobile banners need to be left behind. The total Australian advertising market is expected to grow to $16.4 billion by 2019, up from $12.9 billion in 2014, with the growth and challenges lie ahead for sectors in the media.
Australian advertising market has increased … Continue reading “Australian Ad Market Will Be Worth $16.4 Billion In 2019”

Five Most Famous Examples of Native Media Advertising You Should Know

| By TWMG

So, what is native media advertising anyway?
In short, native media advertising is an online advertising method where advertisers try to gain attention by providing content in the context of the user’s experience. The formats of native media advertising resemble the form and function of the “normal” content and the user experience in which it is … Continue reading “Five Most Famous Examples of Native Media Advertising You Should Know”

Australia Digital News: Technology Has Shifted The Advertising Trend in Australia

| By TWMG

Some of the big names in Australia advertising realm agree that the rapid growth of technology has affected the advertising pattern among brands.

Becoming a trendsetter is the main key to success. “Shifting the flow of the game through technology and merging the traditional method onto it is the future of advertising”, said Ant Keogh, Clemenger … Continue reading “Australia Digital News: Technology Has Shifted The Advertising Trend in Australia”

Vooza: A New Creative Way of Web Advertising

| By TWMG

Are you tired of old-school advertising? Do you want something new? Something fresh for your brand?
Here comes Vooza. According to Matt Ruby (or sometimes called “Matt Stillman“), Vooza’s creator, CEO and professional comedian, Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. In other … Continue reading “Vooza: A New Creative Way of Web Advertising”