Tag: creativity

The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers

| By TWMG

Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.
The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring … Continue reading “The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers”

KitKat: The World’s First Massage Billboard

| By TWMG

Free massage, anyone?
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
The following campaign is awesome. It’s called “The World’s … Continue reading “KitKat: The World’s First Massage Billboard”

Five Most Famous Examples of Native Media Advertising You Should Know

| By TWMG

So, what is native media advertising anyway?
In short, native media advertising is an online advertising method where advertisers try to gain attention by providing content in the context of the user’s experience. The formats of native media advertising resemble the form and function of the “normal” content and the user experience in which it is … Continue reading “Five Most Famous Examples of Native Media Advertising You Should Know”

The Social Swipe: An Interactive Donation Billboard

| By TWMG

Creativity has no limit. Sometimes, creativity is not about creating something new. You can just tweak an old idea to create something fresh and appealing.
Meet The Social Swipe, a “new” way to donate from a relief non-profit organisation, Misereor. Basically, the social swipe is an interactive billboard for collecting donations from passers-by. It consists of a dual … Continue reading “The Social Swipe: An Interactive Donation Billboard”

20 Amazing & Creative Twitter Wallpapers That Might Inspire You

| By TWMG

Most people think that Twitter wallpapers/backgrounds aren’t very important to business. However, if prospects have stumbled themselves on your profile page, then why not give them a subtle “marketing call”? Perhaps upcoming events, a product showcase, or something of your history. With a little creativity, there are many things you can do with a Twitter … Continue reading “20 Amazing & Creative Twitter Wallpapers That Might Inspire You”

Vooza: A New Creative Way of Web Advertising

| By TWMG

Are you tired of old-school advertising? Do you want something new? Something fresh for your brand?
Here comes Vooza. According to Matt Ruby (or sometimes called “Matt Stillman“), Vooza’s creator, CEO and professional comedian, Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. In other … Continue reading “Vooza: A New Creative Way of Web Advertising”

Creative App From Esquire Magazine: Talk to Esquire

| 0 Comments | By TWMG

Q&A session has never been this interactive before. With this app, we can have a virtual conversation with some of the Esquire’s key contributors/directors in Fashion, Mixology, Grooming .etc to bring more in-depth discussion about certain contents. This is a good example on how digital technology brings the old format to the different new level.
http://www.youtube.com/watch?feature=player_embedded&v=-9UI43seL3Q

Creative Promotion From Qualcomm

| 0 Comments | By TWMG

An American global company for digital telecommunication, Qualcomm, had launched its latest promotion (which is very creative). They put a URL beneath the promotional poster that placed in the bus stop. When people pressed the button, something “special” will happen: