It’s official: voice search is one of the fastest growing digital marketing trends of 2019. It has been predicted that 50% of all searches will be voice search queries by 2020. So what is voice search, and how can you optimise your business to take advantage of this technology?
Voice search refers to users being able … Continue reading “VOICE SEARCH: HOW TO OPTIMISE YOUR BUSINESS FOR 2019”
Tag: digital marketing
Digital Advertising: How to Engage Australian Consumers
| 0 Comments |As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”
Creating an Effective Company Blog
| 0 Comments |The research is clear: blogging is one of the most important content marketing and lead generation strategies for businesses. 76% of B2B marketers are reported to blog regularly, while 45% of marketers consider blogging their most important marketing strategy. HubSpot’s 2017 State of Inbound Report indicated that 63% of marketers believe their greatest challenge to … Continue reading “Creating an Effective Company Blog”
Digital Strategy: How to Turn a Buyer Base into a Community
| 0 Comments |The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”
5 Steps Towards Building A Successful Business Brand
| 1 Comments |The creation and development of a brand is integral to the success of any business. But with trust in brands at an all-time low, and with so many companies competing for customers, how can you build a brand that consumers will use with confidence?
In this month’s blog post, we present 5 steps towards building a … Continue reading “5 Steps Towards Building A Successful Business Brand”
8 Effective Digital Marketing Trends for 2018
| 2 Comments |In the world of digital marketing, it is vital to stay informed of new marketing trends that can benefit your business.
For example, Twitter is currently losing relevance, while Instagram continues to rise in importance as a marketing tool for business owners. Trust in brands is at an all-time low, so the importance of personalised … Continue reading “8 Effective Digital Marketing Trends for 2018”
TWMG New Logo and Branding
| 0 Comments |Our team at TWMG are proud to reveal our new company logo and tagline as part of the ongoing development of our company.
Over the past 15 years, our company has evolved from The Website Guys to The Website Marketing Group, an award-winning industry leader with a proven reputation of delivering digital strategies, website design and … Continue reading “TWMG New Logo and Branding”
Exciting Announcement: We Have Upgraded Our Blog
| 0 Comments |As the title of this post suggests, a few changes have been made to our blog. We are very excited to announce that from this moment, The Website Marketing Group blog will have a new look and feel.
We’ve been eager for some time now to redesign the blog to give our visitors easier access to our … Continue reading “Exciting Announcement: We Have Upgraded Our Blog”
The Rise of Influencer Marketing Trend (Infographic)
|The issue about how influencer marketing is changing the marketing landscape has floated around for several years.
As someone with critical thinking capability, you might be quite sceptical about this claim. Still, the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can … Continue reading “The Rise of Influencer Marketing Trend (Infographic)”
Landing Your Dream Digital Marketing Jobs in 2016 (Infographic)
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Getting a job that appropriate to your favor might be desirable. Hower, as many other things in life, it is not as simple as one might think.
The traditional 9 to 5 office job and the commute to and from work is boring for most people. Most people still dwell on it because they have to. … Continue reading “Landing Your Dream Digital Marketing Jobs in 2016 (Infographic)”