Digital Advertising: How to Engage Australian Consumers

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As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”

Creating an Effective Company Blog

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The research is clear: blogging is one of the most important content marketing and lead generation strategies for businesses. 76% of B2B marketers are reported to blog regularly, while 45% of marketers consider blogging their most important marketing strategy. HubSpot’s 2017 State of Inbound Report indicated that 63% of marketers believe their greatest challenge to … Continue reading “Creating an Effective Company Blog”

Digital Strategy: How to Turn a Buyer Base into a Community

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The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”

The Rise of Influencer Marketing Trend (Infographic)

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The issue about how influencer marketing is changing the marketing landscape has floated around for several years.
As someone with critical thinking capability, you might be quite sceptical about this claim. Still, the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can … Continue reading “The Rise of Influencer Marketing Trend (Infographic)”