Tag: digital news

Australia’s Top Publishers Prefer Premium Programmatic Video Ads and Mobile Video, Makes Video Advertising Reached Its Peak On The First Quarter Of 2014

| By TWMG

Video advertising is reaching its peak in Australia. The number of premium video ads being made by Australia’s top publishers is rapidly growing. Video ads has doubled on March 2014, while mobile video ad growth has tripled.
The definition of ‘premium’ might varies, still the report implies that Australia’s top publishers, such as News, Fairfax, Mi9 … Continue reading “Australia’s Top Publishers Prefer Premium Programmatic Video Ads and Mobile Video, Makes Video Advertising Reached Its Peak On The First Quarter Of 2014”

Yahoo!7 Has Signed An Agreement with Google for Search in Australia

| By TWMG

Yahoo!7 has signed a contract with Microsoft and Bing, and just a few moths ago, they have struck an indorsement with Google for search in Australia. That means both search results and ads served will be powered by Google.
In 2009, Microsoft and Yahoo! signed a 10 year agreement where Bing would support Yahoo! Search. That … Continue reading “Yahoo!7 Has Signed An Agreement with Google for Search in Australia”

Eight Important Facts To Strengthen Your SEO Strategy in 2014

| By TWMG

 

A year has passed in terms of updates from Google. Most of Google’s updates in 2013 included further updates of Penguin and Panda, the release of Hummingbird, and the modification from providing keyword data, thanks to encrypted search. Many people have asked whether SEO is dead. The fact is, Google has taken great spam-fighting steps … Continue reading “Eight Important Facts To Strengthen Your SEO Strategy in 2014”

Social Media Statistics: How Social Media Had Reached Almost Every Aspect in Australians Nowadays

| By TWMG

More than three in five Australians now use social media. Smartphones and tablets have overtaken the laptop.
A growing number of the Australians are using social networks wherever they can: workplaces, schools, bedrooms, and even the toilet cubicle. A new study of Australian internet users found more than three in five now use social media, with … Continue reading “Social Media Statistics: How Social Media Had Reached Almost Every Aspect in Australians Nowadays”