SlideShare: How To Make It Work For Your Business (Infographic)

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If you haven’t realised it yet, SlideShare is more than just a website for presenters and speakers.
Simply put, the company is a social media platform where all professionals can upload presentations, documents, videos, and infographics, and people from every industry have found success on the site. In fact, SlideShare has five times the traffic from … Continue reading “SlideShare: How To Make It Work For Your Business (Infographic)”

Mary Meeker Has Revealed Her Standpoint About The Key Of Internet Trends

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Mary Meeker is a partner at VC firm KPCB and one of the legendary observers of the Internet industry. Recently, she delivered her annual view on the industry. The data she shared gives deep insights into the state of the technology industry that’s useful for investors, startup managers, journalists, or anyone who cares about tech.
Here’s … Continue reading “Mary Meeker Has Revealed Her Standpoint About The Key Of Internet Trends”

17 Examples of Great Content Marketing Strategy in Australia (SlideShare)

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Content marketing development in Australia has been grown fast for a couple of years now.
Google’s recent algorithm change has taught us that content marketing is very important for all businesses that want to take online selling more seriously. According to one research report, spending on content marketing in Australia is set to increase by 61%, … Continue reading “17 Examples of Great Content Marketing Strategy in Australia (SlideShare)”

5 Essential Elements Of A Great Brand (SlideShare Presentation)

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Great brands have similar characteristics among themselves that distinguish them from the ‘ordinary’ ones.
However, becoming a great brand is not an easy task. You will need a lot of effort and dedication. In today’s post, we present an interesting SlideShare presentation on ‘What Makes A Great Brand’. While many startups and business owners might argue … Continue reading “5 Essential Elements Of A Great Brand (SlideShare Presentation)”

Can’t Buy My Love: How To Win Your Customers’ Heart (Slideshare)

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Customers are the heart of every business and it is important for any serious businessman to win their customers’ heart.
What we will earn from customers love is traffic, attention, engagement, purchases, loyalty and referrals. In the SlideShare below, Rand Fishkin from Moz will explain how to earn from your marketing and your customers. Some tips … Continue reading “Can’t Buy My Love: How To Win Your Customers’ Heart (Slideshare)”

Google Ranking Factors in 2014: Correlations, Testing, & Hypotheses

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People repeatedly ask about how Google ranking works. Many experts also carefully estimate the factors behind it. However, there is no  definite answer to this kind of questions, as Google always updates its ranking algorithm periodically. They can only make assumptions and hypotheses. The slides below are Rand Fishkin’s presentation from the SMX Munich Ranking … Continue reading “Google Ranking Factors in 2014: Correlations, Testing, & Hypotheses”

Social Media, Digital & Mobile Realm Around The World (January 2014)

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What was happened with social, digital and mobile realm around the world lately? In this report, you will see all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world, particularly in January 2014. Alongside regional pictures that capture the stats for every nation on Earth, there is also … Continue reading “Social Media, Digital & Mobile Realm Around The World (January 2014)”

Six Damaging Myths about Social Media

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Social Media Marketing has become a popular topic these days. However, with so much evidence about the value of social media, why do so few executives utilise it? The fact is, they believe in a number of myths about social media that hold them back to give it a try. This presentation reveals the truth.
 
 

Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends

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Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) has just released the results of their second annual study on content marketing practices in Australia. This report provides insight into how Australian online marketers — both business-to-business (B2B) and business-to-consumer (B2C) — are using content marketing. It also includes comparisons of … Continue reading “Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends”