With over 85% of all marketers worldwide now using content marketing to get more engagement and sales, no wonder that businesses focus more and more on how content is created, consumed and published. If you intend to do the same, you will find some facts on how content marketing can help your business in the … Continue reading “55 Reasons Why Content Marketing Can Help Your Business (Infographic)”
To write remarkable content, you need two things – a great writer and someone who knows the ins and outs of your industry.
The catch with this is that it’s not often that you find one person who can fill both roles. So who do you choose to produce your content – the writer who has … Continue reading “4 Essential Online Business Challenges and How to Overcome Them”
Nowadays, purchasing product means buying online.
However, you may be surprised to learn that e-commerce sales account for just 8% of total retail sales in the US and just 14% of retail sales in the UK. That being said, while e-commerce is a promising industry with trillions of dollars being spent, there’s still a huge potential … Continue reading “38 Important E-Commerce Statistics in 2017 (Infographic)”
As the title of this post suggests, a few changes have been made to our blog. We are very excited to announce that from this moment, The Website Marketing Group blog will have a new look and feel.
We’ve been eager for some time now to redesign the blog to give our visitors easier access to our … Continue reading “Exciting Announcement: We Have Upgraded Our Blog”
In SEO world, with all of its complex algorithms and audience interaction, the “less is more” philosophy works wonderfully.
Search engine optimisation (SEO) is relatively simple in its core concept; provide a better, more relevant experience to your users, and you’ll rank higher in the search engines. However, there’s a lot of depth to the strategies … Continue reading “5 Wonderful Tips To Keep Your SEO Strategy Simple”
Almost all of the best pre-roll advertisers in the world has just released their own variation on how to specially customise the appearance of their ads for the viewers. Of course, there are some great improvements and some epic failure as well. However, GEICO starts their pre-roll ads strategy by saying what they are going to do and, … Continue reading ““Grocery: Crushed”, A Cool Strategy from GEICO To Trick Skippable Pre-Roll Ads”
Instagram is the best social media platform to share personal moments and inspirational experiences. With more than 300 million monthly users, it’s also a perfect place for businesses to develop and post engaging content, monitor posts and campaigns, and analyse their engagement with an expanding audience.
In today’s post, we will share a list of tools … Continue reading “13 Great Instagram Tools For Professionals”
Are you ready to revamp your digital strategy in 2017?
Social media is an ever-evolving set of skills, best practices, and platforms. The social networking platform companies are continually rolling out new features as they compete for an ever-dwindling commodity—our time. However, if you take a look at social media statistics, you can get an idea … Continue reading “Digital World in 2017: A Global Overview (Infographic)”
When you don’t have enough creative billboard in the world (like this massage billboard), you will create another one.
There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near … Continue reading “Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be”
Thought leadership is how more of today’s brands get noticed and gather more influence.
However, there is no single magic bullet for success. Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you … Continue reading “The Three Types of Thought Leadership in LinkedIn (Infographic)”