U.S. Daily Internet Deals to Reach $4.17 Billion by 2015

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Groupon Inc., LivingSocial and other daily-deal websites will generate $4.17 billion in U.S. sales in 2015, more than double the amount this year, research firm BIA/Kelsey estimates.
The market will be worth $1.97 billion in 2011, according to Chantilly, Virginia-based BIA/Kelsey. The company has revised its projections since March, when it predicted smaller sales this year but … Continue reading “U.S. Daily Internet Deals to Reach $4.17 Billion by 2015”

Google Introduces Long-Awaited Flight Search

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Google introduced flight search on Tuesday, competing head-to-head with travel search engines like Kayak, Orbitz and Microsoft’s Bing.
Flight Search on Google
The service has been expected since Google announced last year its intention to buy ITA Software, which makes the flight search software used by many airlines and travel search engines like Orbitz and Bing. The deal … Continue reading “Google Introduces Long-Awaited Flight Search”

SEO & SEM Keywords (Definitions in Search Engine Optimization)

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Below is a list of search engine optimization and marketing industry related keywords with their definitions.
Algorithm
Algorithmic Results
Alt Tag/Alt Text
Analytics
Anchor Text
Backlinks
Banned
Banner Ad
Black Hat SEO
Blacklisted
Broken Link
Click Fraud
Click-Through
Click-Through Rate (CTR)
Cloaking
Contextual Link Inventory (CLI)
Conversion
Conversion Analytics
Conversion Rate
Cost-Per-Acquisition (CPA)
Cost-Per-Action (CPA)
Cost-Per-Click (CPC)
Cost-Per-Thousand (CPM)
Crawler
Delisted
Description Tag
Directory
Doorway Page
Dynamic Content
Flash Optimization
Gateway Page
Geographical Targeting
Geographic Segmentation
Google AdSense
Google AdWords
Graphical Search Inventory (GSI)
Gray Hat SEO
Hidden Text
Hit
HTML
Hyperlink
Index
Inbound Links
Impression
Internet Marketing Consultant
Internet Promotion
Keyword
Keyword … Continue reading “SEO & SEM Keywords (Definitions in Search Engine Optimization)”

Six Ways to Test Your E-commerce Site

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An objective opinion is one of the most valuable, easily obtainable yet underutilized commodities in business. It is especially important for e-commerce professionals to receive outside feedback on their websites, as they are often so close to the process that they lack the most important perspective of all — that of the consumer.
Third-party user testing … Continue reading “Six Ways to Test Your E-commerce Site”

The Discipline of Content Strategy

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We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been … Continue reading “The Discipline of Content Strategy”

Google Sitelinks Expanded, But Improved?

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Google dropped a relative whopper on the search engine community today, launching several “improvements” to the way Sitelinks are organized/presented in search results.

Sitelinks were first launched on Google five years ago as a single row of just four links. Sitelinks have been useful to Google users as they are able to navigate more quickly to … Continue reading “Google Sitelinks Expanded, But Improved?”