Have you prepared your digital marketing goals for 2016?
If the answer is “not yet”, don’t worry. You are not alone in your quest for a superior IT-enabled competitive advantage that affects the position of your brand in the future. Business technology investment related to digital transformation projects will constitute the majority of growth in IT-related markets over the next five years. The disruptive impact of digital transformation is about to be felt in every industry as enterprises ‘flip the switch’ and massively scale up their digital transformation initiatives to secure a leadership role in the digital transformation economy. In the next two years, two-thirds of Global 2000 CEOs will put digital transformation at the center of their growth and profitability strategies. By the end of this decade, the percentage of enterprises with advanced digital transformation strategies and implementations will more than double. To have a clearer picture, in today’s post we will share ten predictions concerning the digital transformation (compiled from numerous experts in their field), starting with:
- By the end of 2017, two thirds of the CEOs of the G2000 will have digital transformation at the center of their corporate strategy.
- By 2017, 60 percent of companies with a DX strategy will deem it too critical for any one functional area and create an independent corporate executive position to oversee the implementation.
- By 2018, 80 percent of B2C companies will have created immersive, authentic omni-experiences for customers, partners, and employees? 60 percent of B2B-centric companies will have done the same.
- The top new investment areas through 2017 will be contextual understanding and automated next best action capabilities.
- In 2016, 65 percent of large enterprises will have committed to become information-based companies, shifting the organisational focus to relationships, people, and intangible capital.
- By 2018, 75 percent of the G2000 will have deployed full, information-based, and economic models or “digital twins” of their products/services, supply network, sales channels, and operations.
- By 2020, 60 percent of the G2000 will have doubled their productivity by digitally transforming many processes from human-based to software-based delivery.
- In 2016, the level of connectivity related to products, assets, and processes will increase 50 percent for all industry value chains.
- The sharing economy will give rise to the networked free agent and skill-based marketplaces, resulting in more than 10 percent of work being sourced in this fashion within mature economies by 2019.
- By 2018, at least 20 percent of all workers will use automated assistance technologies to make decisions and get work done.