Ten Online Digital Tools To Boost Your Content Marketing Strategy

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These days, to be ahead of the competition, you need to diversify the way you create and share your content in one form or another.

The good news is there are a multitude of tools out there to help you hone and build your own content. Here are the top ten tools you might find useful to boost your content performance.

1. Atomic App

This Google Chrome app acts like your own personal editor or marketing consultant. It checks your content before you publish, ensuring it will resonate with your target audience. It also examines your language usage, spelling and grammar, structure and subject line / title, providing actionable recommendations that will ensure wider engagement.

2. Overvideo

Video gets high conversion rates, but can be intimidating to digitally-challenged business owners. Plus, what if you spend ages creating a video which never gets watched? Overvideo, like its photo counterpart Over, let you adding call-to-action (CTA) throughout your video. The app becomes handy when you want to drive traffic to your website directly from your video.

3. Pablo

Use Pablo to create one of those super-sharable posts featuring a cool image with an inspiring quote in 30 seconds flat. It’ll even resize it depending on what platform you’re posting to, whether it will be Facebook or Twitter.

4. Nuzzle

Struggling for content inspiration? You need Nuzzle, the content discovery app. It aggregates the stories your Facebook friends and Twitter followers are sharing and displays the info by most shared or most recent. Use the trending topics it reveals to inspire your next blog post.

5. Portent

This headline generator is a more fun than anything else, but it’s inventive suggestions might be just what you need to break out of your writer’s block rut. With portent, simply enter a word or phrase and it will display endless headlines for your amusement and inspiration.

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6. IFTTT

IFTTT aims to ‘empower you with creative control over the products and apps you love.’ It allows you to create ‘recipes’ linking your social / digital world seamlessly. For example, you might set up a recipe which ensures every image you post to Instagram is also saved in your Dropbox. Or, if you wanted to reblog something you saw on Feedly, it will automatically save a draft post in WordPress. Easy to use and incredibly wonderful.

7. Unsplash

People are very image driven these days but not many of us have the ability to be creating our own beautiful photography, which leaves us in the awkward position of either having to plunder Pinterest or pay a premium for pictures. Luckily there are a few sites out there like Upsplash, which post high-resolution, royalty-free, beautiful photos to use whenever and wherever you want.

8. Canva

Canva has made expensive, complicated design suites easier. It’s essentially a graphic design tool for the layperson, with a user-friendly interface perfect for creating beautiful posters, pictures, banners, postcards and more.

9. Buzzsumo

If the name of the game is discovering what content resonates with your target audience, then Buzzsumo can help. It enables you to distinguish what content your audience is engaging with and on which social platforms. It also allows you to see who the competitors and influencers are, so you can analyze and draw inspiration from their successful tactics.

10. Edgar

A step up from Hootsuite, Edgar solves the problem of buffering evergreen content delivery in an elegant way and it helps you optimize the content you deliver to LinkedIn, Twitter and Facebook. It stores and catalogues your social posts in a library and posts them at optimal times, ensuring your content doesn’t just get lost in the deluge.