The 2014 State Of Consumer Privacy & Personalisation (Infographic)

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personalisation-versus-privacy

Latest research about consumer privacy and personalisation reveals that, when it comes to their data, modern consumers across the globe are demanding transparency, relevance and convenience.

The study also shows that social login usage is exploding as more businesses use it to reconcile these concerns and expectations. Here are some key highlights:

  • 77% of average consumers log in to websites and mobile app using their social media accounts.
  • Social login usage has increased by 45 percent just since 2012.
  • Over 80% of average consumers have abandoned online registration because they didn’t like the amount and/or type of information requested.

Take a look at the infographic below for more detail.

consumer-privacy-and-personalisation-infographic
Click to Enlarge