The Best Practices To Maximise Your Promoted Tweets (Infographic)

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On our previous post, we have discussed the advantage of utilising Facebook’s premium ad to boost your sales. How about Twitter?

Most advertisers on Twitter are striving to drive engagement with their “branded” content. They think that it is the key point to their success. However, have you ever thought what really makes a Tweet engaging? In order to find out what features impact a Promoted Tweets performance, Twitter had analyzed more than 80,000 Tweets, across 35,000 paid campaigns and 18 different advertiser verticals. Through this analysis, the social media company identified 6 data-driven best practices to help brands optimize their content for engagement, compiled in the following infographic.

Here are some key points:

  • Promoted tweets that include a hashtag generate 122% higher average engagement rates.
  • Similarly promoted tweets that include a photo saw a 306% higher engagement.
  • Adding an exclamation point in promoted tweets get 43% higher engagement.
promoted-tweets-best-practices-infographic
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