The Big Ten Visual Content Marketing Trends and Ideas for 2016 (infographic)

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Visual content marketing will be one of the biggest hits in 2016.

The golden rules of marketing has changed. With billions of images shared in a daily basis, consumers now have more opportunities to find awesome products and useful content in whatever way they like. The result? Brands are now facing a growing need to tie visual content to commerce.

With a new year on the horizon, we will present another wonderful infographic which tips the big ten visual content marketing trends and ideas that (most likely) will become the next hit in 2016. Here are some fine points to consider:

  • Confidence In Creative Is Low.

Just 11 percent of marketers believe they are leveraging images across their marketing channels “very effectively”. And just 7 percent believe their visual content is successfully supporting their overall marketing goals.

  • Marketers Want To Tailor Their Visual Content – But Aren’t.

86 percent of marketers agree that “Type of channel” is important when selecting images to use in different marketing initiatives. But 78 percent still share the same images across every, or most channels on which they’re active.

  • Mobile Is A Must, But It’s Lagging.

Although one-third of marketers are using images to drive eCommerce, respondents agreed their creative assets are weakest within mobile and app environments.

For more detailed information, please take a look at the following infographic.

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Click to Enlarge

Infographic credit: Curalate