Content marketing is no longer a empty jargon thrown around in the air. It has become a more solid concept in 2013 with brands implementing original and exciting campaigns. However, some of them are still lacking a firm strategy.
Latest research found that more than four in five businesses have already invested in content marketing, with 98% of respondents intending to maintain or increase spending on content marketing in 2014. Visual content is seen as the most effective content type and it is not just limited to video and infographics, but also a mixture of photos, memes, cartoons, and custom graphics. Each medium has different ways to engage with their target audiences. As image-based social media platforms such as Pinterest and Instagram continue to rise in popularity, creative visual content will surely increase the visibility of your business.
Learn more about the changing state of content marketing in the following infographic.
