With 77 percent of preferring communication through email, it looks like email marketing is still going to endure and improve its effectiveness.
With the rise of mobile, it might be a good idea to think about ‘responsive email’ and your overall email’s design. With a lot of enhanced technology such as animation can be an effective tool to set your campaign apart from the pack. Animated GIFs can be viewed in almost all email clients. This helps showcase products an entice readers by attracting their attention. Take a look at the following infographic for more detailed information concerning email marketing big trends in 2016.
Infographic credit: Inquest Marketing