Leveraging social media to grow the businesses has become a common practice these days.
Business owners realise that finding new clients and engage existing customers is very important for the longevity of their businesses. However, executing those tasks on sites like Facebook, Twitter and Google+ is a whole different story. Wouldn’t it be cool to have a little pocket guide to navigating the landscape of social media? Today, we compiled some dos and don’ts for those who take social media marketing into a serious level.
Here are some keypoints:
DOs
1. Complete your profiles
Make sure your profiles are branded, and they explain what service you provide. Include a link to your website or how people can get in touch with you.
2. Engage with your audience
Make sure your posts are interesting for your audience, respond to questions and comments as timely as possible, and keep your messages consistent with your brand’s identity.
DON’Ts
1. Spread yourself too thin
Don’t waste time singing up to every social network if you’re not going to have time to update each one regularly. Think about what’s important and will work for your business.
2. Spam your feeds
Social media should be used to inform and show your expertise, not just to hard sell. Don’t overwhelm your feeds with too much information though; carefully consider the content you’re sharing.
Take a look at the following tips to maximise your time and get the most out of your social media efforts.
