The Fate of Google+: Has It Met Its Demise?

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The short answer is no. However, Google+ is often being compared to a ghost town due to its lack of users.

Nobody knows the accuracy of above statement, since Google won’t reveal its helpful user numbers. This “ghost town” joke was reappeared due to the retirement of Vic Gundotra, the Google executive who heads Google+ recently.

One of the biggest challenges with Google+ lies on its blurred identity. Average Internet users are still grasping the exact idea of what this thing is, and there’s no easy way to do that. 

In a nutshell, Google+ has grown into a thriving community. It becomes a rather complex and interlocking set of introverted communities that don’t want to be disturbed by insiders. Google keeps reporting the number of people who’ve been forced into using Google+ to login for something, via YouTube or Hangouts or Gmail, as if that were some sort of meaningful estimate of the size of this beehive.

The sad truth is, it isn’t. And the beehive knows it better than most.

Whatever Google does with the Google+ “platform” in the wake of Gundotra’s departure, it needs to achieve a number of things. Firstly, it needs to create a more rigid and precise definition of the service, ideally one that doesn’t include Hangouts, which really are their own thing at this stage. Secondly, it needs to be honest about the number of people using Circles. There’s no shame in the number being small compared to Facebook, because no one is going to catch Facebook’s 1.3 billion monthly active user number at the moment.

Finally, letting most Google users experience it as a place they fall into when they click the wrong button in Google’s UI will make Google+ a ghost town until its revised its approach and make itself “clearer”.