This infographic describes the consumer identity from numerous social media platforms. It breaks down how consumers used social login across the web and mobile devices by industry vertical and region in Q1 2015, from January to March.
In the first quarter of 2015, Facebook again maintained its steady momentum as an identity provider. With the world’s largest social network now approaching two-thirds of all social logins, only Google+ has maintained a sizable share of logins among other identity providers. On the other side, Yahoo is dropped to 5% of logins, was surpassed by Twitter for the first time, and has all but disappeared as an identity provider.
For more detail on social login preferences across the world, take a look at the infographic below.