Every serious online marketers will consider Google AdWords as the “holy grail” of marketing tools.
The fact that it is suitable for advertisers to work with third-party digital agencies and evaluate what a ‘management fee’ has made Google AdWords the perfect tool for simple and direct marketing. Still, those who have not refined their management process and feeling a little bit over committed after noticing a lot of workload looking down at them has learned a great way to maintain multiple campaigns can become tricky.
The following 10 minute AdWords workout infographic can help you to manage your AdWords more wisely. The workout will be broken down into three parts according to the goals. They are The Slimmer (for those who want to bring their AdWords account back to its peak performance), The Maintainer (for those who want to keep their performance going strong and effective) and The Bulker (for those whose AdWords account is awesome enough and want to reap more traffic and conversions). Choose the one that suits your condition.
In this post we will deal with the second goal, which is:
2. The Maintainer
Do you want to look like The Flash of AdWords Management who runs through the AdWords campaign everyday in a speed of sound while making sure a client is getting true value for money clicks, views, engagement and more at the same time? If the answer is yes, so this approach is the right one for you. This workout’s logical goal during optimisation is to improve audience ‘relevance’ by ensuring a keyword the advertiser is being found for is offered on the linked website and communicating the information a potential buyer requires in short text or shopping adverts, and extensions.
Take a look at the infographic below for more detailed information.
Infographic credit: Klientboost and Unbounce.