The Most Expensive Google AdWords Keywords in Australia

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Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has become even more so.

Unfortunately, this trend will only continue, with demand increasing, and more people turning to online advertising mediums from more traditional options. Now, many of marketers have seen the data coming out on the most expensive keywords. Head over to Wordstream to check it out by yourself.

However, what’s the AdWords cost over here in Australia? Here is a list of some of the most expensive Google keywords. As long as you are not in any of these industries, it should make you feel a little better about your AdWords budgets.

Gambling/Betting

  • Gambling – up to $32
  • Sports Betting: $17.98
  • Betting: $31.85

Travel Insurance

  • Travel insurance – up to $18
  • Travel Insurance Australia: $17.34
  • Travel Insurance: $13.47
  • Annual family travel insurance: $16.42

Real Estate

  • Commercial real estate – up to $15
  • Investment property management: $13.00
  • Renting office space: $15.48
  • Offices for lease: $11.49

Superannuation

  • Superannuation – up to $20
  • SMSF: $22.07
  • DIY super fund: $20.58
  • Superannuation: $11.56

Air Conditioners

  • Air conditioners & Heating – up to $9
  • Commercial air conditioning: $7.85
  • Air conditioning installation: $7.22
  • industrial air conditioners: $8.61

Life Insurance

  • Life insurance – up to $150
  • Life Insurance Quotation: $99.27
  • Life Insurance: $96.94
  • Life Insurance co: $150.30

Share Trading

  • Share trading – up to $58
  • CFD Trading: $48.47
  • Online Trading: $46.41
  • Online Stock Broker: $42.61

Health Insurance

  • Health insurance – up to $61
  • Health Insurance: $48.93
  • Health Insurance Australia: $44.23
  • Australian Health Insurance: $60.70

Injury Lawyer

  • Personal injury lawyer – up to $119
  • Personal Injury lawyer: $45.48
  • Car accident settlement: $118.27
  • Personal injury law firm: $78.77

Credit Cards

  • Credit card – up to $43
  • Credit Cards: $25.97
  • Low rate credit cards: $56.72
  • Credit card online: $49.51

Search Engine Optimisation

  • SEO – up to $58
  • SEO: $26.05
  • Search engine optimisation services: $57.61
  • Melbourne search engine optimisation: $35.27

Note: The data above comes directly from Google AdWords Keyword Planner.