Want to create a new content marketing campaign? Then this periodic table might be useful for you.
There are eight important areas that you need to pay attention:
1. Strategy
The right strategy is the fundamental key to success. Careful planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance, hurry up and find one that suits you and your business.
2. Format
Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Do an experiment. Write a blog post to support a visualisation or produce a video and slideshow.
3. Content Type
These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could categorise this periodic table under a few different types.
4. Platform
These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social networking sites (your own, your network or third parties). All of these help spread the word about your content.
5. Metrics
These help you to measure the performance of your content. For the purposes of brevity, we have largely grouped these metrics together.
6. Goals
All content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Focused content will tick a few of these boxes.
7. Sharing Triggers
This area contains various items that trigger people for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something.
8. Checklist
You might want to review this part periodically. Errors need to be fixed, and all content should be properly optimised (for search, for social, and to support your business goals). Be diligent and you’ll get the best content strategy ever.
