The Q1 Australian Internet and Social Media Statistics (2015)

|

australia-map

In today’s post we are going to analyse how Australians are using the internet and social media during the first quarter (January to March) 2015.

Finding internet and social media statistics relevant to Australians can be difficult at times. Thus, in today’s post, we are going to present helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

Australian Facebook Statistics

With the statistics related to the “Top 3 Most Liked Brands”, the source of this information comes from Socialbakers. It was based on Brands and their Australian Facebook fans only. If you noticed a sudden movement in numbers, keep in mind that the statistics are simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.

  • Total Users: 14,000,000 (up 200,000)
  • Penetration of Population: 60.53%
  • Gender Split (M/F): 47%/53%
  • Largest Age Segment: 25-34 (26.3%)
  • 3 Most Liked Brands: McDonald’s Australia (1,104,239), Samsung Australia (921,280), Skittles (914,044)

Australian Social Media Statistics (Other)

  • Twitter: 2,791,300 users
  • LinkedIn: 3,400,000 users (up 100,000)
  • Google+: 60,000 users
  • Pinterest: 350,000 users
  • Tumblr: 4,800,000 users (up 100,000)
  • Stumble Upon: 50,000 users
  • Myspace: 120,000 users
  • Instagram: 4,000,000 users

Australian Desktop Internet Browsers (% Market Share)

  • Chrome: 46.79%
  • Internet Explorer: 25.54%
  • Firefox: 15.13%
  • Safari: 10.98%

Australian Search Engines – All Devices (% Market Share)

  • Google: 93.6%
  • All the rest: 6.4%

Australian Mobile Operating Systems (% Market Share)

  • iOS: 57.89%
  • Android: 39.41%
  • Windows Phone: 1.86%
  • All the rest: 0.84%

Australian Mobile Browsers (% Market Share)

  • iPhone: 53.64%
  • Chrome: 30.07%
  • Android: 10.78%
  • All the rest: 5.51%

Mobile Internet vs Desktop Internet Usage

  • Desktop: 72.49%
  • Mobile: 27.51%