The State Of Australian Media in 2014 (Video)

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With the rapid growth of Internet and online marketing industry, many marketers are striving with the increasing complexity of the industry. Thus, the challenges of managing their clients and their effectiveness across channels become the biggest topic in the latest State of the Media Industry survey.

The survey conducted by MediaScope and TrinityP3 of 286 respondents from multiple areas of expertise. Later on, it is concluded that a number of key industry issues were frustrated by media marketers and agencies alike.

Here is the video that summarizes some of the findings:

Darren Wooley, the founder of TrinityP3 said “There’s two key things from the survey. Things are generally seen to be improving but there is even more complexity in the market.”