As time goes by, digital content trends are always changing.
The infographic below has presented a survey among more than 12,000 online adults to find out their views on digital content. According to the study:
- On average, 83 percent of global users report they multi-screen, using 2+ devices.
- 54 percent listed overall good design, such as appealing layout and visual content, as important.
- 90 percent consumer say they would switch devices or stop viewing altogether when encountering content that fails to meet their expectations.
The stakes are even higher than ever for marketers to create content that can break through the noise. So, how would you make your content engaging and interesting? Take a look at these five simple rules to engage your audience in 2016.
Infographic credit: Adobe