2015 is almost over and what is more rewarding to wrap up this year than learning a new insight about email marketing?
Today’s infographic shows this year’s state of email marketing. To build the data, SmartInsights and GetResponse surveyed more than 1,800 email marketers from a lot of business sizes and sectors around the world. The result is most of them agree about the hidden potential and true power of email marketing. When sorted by effectiveness ratings of Good and Very Good, email marketing is the clear winner with 64 percent rating email marketing positively.
Take a careful look at the infographic below for more insights on why optimizing email marketing matters in 2015, why do marketers rate email marketing so highly, how are marketers measuring success, and more.
Infographic credit: SmartInsight and GetResponse