Social media, content marketing and website optimisation have given more opportunity for many small businesses to win more leaders at a lower cost than their larger competitors. A significant research finding revealed that the amount of content that small businesses produce is increasing. On average, small-business websites now feature 140 pages of content and publish 15 new pages a month. Among other findings: Software and IT Services bring in 25% more monthly conversions online than the next closest industry, Wholesale and Retail Trade. Take a look at this infographic:
