Have you blogged the right way?
The main reason why blogs must exist in every business’ digital strategy is to help and inform customers and prospects about various tips, trends and info about the company and its industry. In short, a blog is a very important medium to illustrate your company’s expertise and credibility. It’s also the perfect way to show that you care about your consumers, rather than just pushing a product or service.
For those who may not be aware, a good blog post should meet this criteria:
- Headline: Write a stand out headline and focus on the first and last three words. Keep your headline (or title tag) around 55 or fewer characters.
- Visual Assets: Use plenty of quality images to demonstrate your point.
- Social Sharing Elements: Posts with share buttons make content 7 times more shareable than content without them. So make it easy for readers to share the post.
For more information, take a look at the following infographic which illustrates various points that make up a perfect blog post that attracts readers (and customers as well!).
Infographic credit: Salesforce